Interested in a new, cutting-edge tool that can reach millions of potential customers? Then you are looking at podcasting!
And unlike radio shows, which are transferred through the air in radio waves, and regulated and controlled by the FCC, there are no rules or regulations podcasting, as long as you do not use copyprotected property.
A podcast is an audio file stored on the Internet that customers can download to computers or MP3 players and listen to whenever they want.
Now you may be thinking, "So what – MP3 files have already been downloaded from the Internet for years!" Well, what makes podcasting different and truly useful business tool to allow customers to subscribe to programs they are interested in. This means that free and easy to use podcasting software automatically downloads new podcasts to customers & # 39; computers as soon as they become available.
Only the size of the potential users of podcasting? Consider these numbers from the Pew Internet & American Life Project. According to research
[O] More than 22 million American adults own an iPod or other MP3 player – 13% of men and 9% of women
[O]20% of the lucrative 18- to 28-year-old market owns an iPod or other MP3 player
[O]29% of people who own an iPod or MP3 player have downloaded a podcast
This translates to 6 million US adults who have downloaded podcasts – a truly impressive figure considering podcasting is still a relatively new technology.
The keys to the early success of podcasting, you are a great choice and convenience, and anyone can do it with the right tools.
o Choice offers its customers
Podcasts can be about any topic you can think of. Maybe the music, the talk show, a lecture, a recorded tele-seminar, a sermon, etc application includes options for podcasting
– Interviewing authors and leaders in your industry, you can podcast through this interview the website.
– More latest industry news. offering detailed information about the niche of customers –
– Medical organizations offer podcasts on such topics as bariatric (weight loss) surgery, diabetes control, glaucoma, alternative medicine, and so on.
– Religious organizations can use podcasts to disseminate weekly sermons, missionary updates, extol their beliefs and offerings, and otherwise does not share the message, globally, as long as the students have an internet connection.
– kindergartens and day-care can offer parenting tips.
– The universities offer audio lectures, student calendars and orientation, and campus tours.
– Travel agencies offer tours popular audio cities.
– chambers of commerce to present to potential tourists, conventions, and businesses in the cities.
– Museums and monuments can offer guided tours of their facilities.
– Conference presenters offer podcasts of their sessions for people who were unable to attend the live events and save the postage and fulfillment costs.
– Companies and non-profit organizations also provide training to staff and volunteers.
o offers its customers comfort
If you publish or plan to publish any audio file to your customers – whether audio newsletters, teleconference calls, interviews, lectures, etc. – podcasting simplifies everything for both you and customers.
Once customers subscribe to a podcast, you do not have to worry about sending them an email to download a new MP3.
Instead, the message will land directly on the customer & # 39; desktops each time a new podcast.
The convenience continues even after the download. Once the podcasts are downloaded from the customer & # 39; computers, you can synchronize your MP3 player, burn them to a CD, or just listen to them on your computer speakers. In other words, customers can subscribe to the podcast, download it and take it with them as they go out jogging or commute to the office.
Best of all, not just the podcasts themselves generally free, but it is still the most podcasting software customers have to listen to the podcast!
Both podcasts and podcasting software are easy to find on the Internet, and easy to use.